Advertisers are increasingly using the Western Science Center, designed by Michael Lehrer and Mark Gangi, for photo shoots. Companies include Allstate, Chevrolet, Lexus and Toyota.
The museum formerly known as the Western Center for Archaeology and Paleontology and its twin water-museum building continue to be photogenic.
The stunning museums near Diamond Valley Lake by Hemet provided the setting for a Cadillac photo shoot that wrapped up Friday.
A photographer shot pictures of several new Cadillac models at the museum campus.
The archaeology and paleontology museum's name was changed to the Western Science Center, which reflects its exhibits from a wide range of scientific fields. Its archaeology and paleontology collections of artifacts found during the construction of Diamond Valley Lake remain highlights.
Metropolitan Water District changed it admission-charging Water Education Center in the adjoining building to a free visitors center for the lake.
Photo sessions, often staged in the dramatic courtyard between the museums, are not just a matter of photographers arriving with a big set of cameras.
The productions involve semi trucks hauling cars, lighting experts and other members of a location crew, including a catering service. Last week's caterer took advantage of nice weather and barbequed.
Sue Tatosian, special events coordinator at the museum, said that photo shoots for cars are becoming more frequent.
It is a welcome activity because it garners income in location fees and provides exposure for the Western Science Center and the MWD building.
She said the crews told her they found the museums by surfing the Internet to view projects by architects they like.
Michael Lehrer and Mark Gangi designed the museum, making dramatic use of rectangle shapes and towers.
Other photo sessions included the Chevy Volt, Mercedes, Lexus and Toyota.
Allstate recently shot a commercial featuring the familiar, deep-voiced spokesman for the company, actor Dennis Haysbert.
"Oh, what a doll he is," said the slightly star-struck Tatosian, who was too bashful to chat with the approachable Haysbert. "He was congenial to everyone around him."
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